Five Stars Events

One house, three reasons to visit

Founded by Sandrine Knoell in Monaco, Five Stars Events produces private celebrations, corporate receptions and charity galas. Its world also includes the Bal de Noël and Women of Monaco, a club whose programme brings together social gatherings, culture and charitable initiatives.

The website rebuild needed to give these activities a shared presence while making their different purposes clear. A client wants to plan a reception. A guest needs the details of an upcoming occasion. A prospective member wants to understand the club. Blaze organised the site around these three intentions: plan an occasion, attend an event, join the club.

Atmosphere with a clear direction

Photography leads the presentation. A reception in the Salon Empire at the Hôtel de Paris places the home page firmly in Monaco. Large serif headings, dark backgrounds and gold accents accompany the image; the calendar moves to an ivory background and a more practical reading order.

Two actions sit at the first level: discuss an event or browse the calendar. Navigation then gives private events, Women of Monaco, the Bal de Noël and the company story their own places. The founder’s portrait and photographs of receptions connect the different activities to the person behind them.

From an idea to an enquiry

The private events page introduces the occasions the team can help organise: weddings, birthdays, dinners, family celebrations and corporate hospitality. It then explains the process, from the initial conversation through coordination and welcoming guests.

The enquiry form follows with practical questions about the event type, preferred date, estimated guest count and the visitor’s plans. It gives a prospective client a way to describe the occasion before the first conversation. Telephone, email and WhatsApp links also provide direct routes to the team.

Find an event, discover the club

The calendar lets visitors browse all occasions or select Five Stars Events and Women of Monaco. Each entry brings together a photograph, date and venue before leading to a dedicated page. Practical information and a contact route stay together there, including when booking arrangements have yet to be announced.

Women of Monaco has its own path: an introduction to the club, its programme and gatherings, and a membership application link. The Bal de Noël also has a dedicated page, bringing together its history, photographs, the evening’s format and guest information. Each retains its identity within the wider website.

The same journeys on a phone

On mobile, navigation folds into a compact menu. Content follows a single column, calendar filters remain within reach and dates appear before the fuller event details. Visitors can open an event page, find its venue or start an enquiry from their phone. The photography and typographic hierarchy carry the site’s character into the smaller layout.